SEO optimization of an eCommerce is a fundamental step in a ranking path on search engines (Google in the first place). SEO is a very powerful tool of visibility but today, as engine algorithms evolve, it requires precautions and greater effort, especially in terms of time. Therefore we as the best SEO experts in India explain below the step-by-step guide which you must follow before considering an E-commerce business.

From the choice of the platform to the fundamental tags on the SEO side, up to the contents and link building. Also, we consider from the point of view of the brand, essential when moving on the conversion front.

Essential steps by best SEO experts in India

• The Choice of Platforms

WordPress is the most popular CMS worldwide and thanks to the huge offer of themes and plugins allow you to customize a website in every aspect. So you may contact the best WordPress Development Company in India to get a safer result in building the Ecommerece site.

According to the best web development company in India, Prestashop and Magento are more powerful platforms specifically designed for eCommerce. Compared to WordPress you may disappoint from the point of view of design, but these are certainly safer and more performing

Also, Shopify is currently one of the new and rapidly increase its popularity in the e-commerce business.

• Mobile-Friendly and Most responsive e-commerce page

Having a responsive E-commerce website is very beneficial especially if the site is mobile friendly. Mobile Friendliness has also discoursed the speed of the website. An easy to load site help the spider to scroll over the site rapidly and improve the score of your site.

• Optimize the speed of your Ecommerce Website

Optimizing the performance of a website passes in several aspects, some rather technical, others also within the reach of webmasters without knowledge from developers. Let’s see some of them suggested by the best SEO experts in India:

1. Server response times (essential to choose high-performance hosting)
2. Optimizing HTML, CSS, and Javascript
3. Code compression
4. Implementing a cache system to speed up loading pages that users have already visited
5. Optimizing images and media (such as videos)

• SEO for eCommerce: Keyword search

In today’s SEO, where search engine algorithms have become more refined, the study of keywords and search intent becomes a central aspect of optimization. According to the professional SEO experts in India, this also applies to eCommerce sites.

SEO optimization is most cases focuses on product categories. These containers are the ones you typically focus on for SEO optimization and placement.

It is, therefore, necessary to identify the “best” keywords concerning your business. Here are some of the things to consider:

Search volume: How much that keyword is searched every month (typically the tools you use for this purpose provide metrics every month)

Competitiveness: How many results that keyword returns and which sites are placed there

• Optimizing key SEO-side tags on your eCommerce Product Page

Now it’s time to optimize the key SEO-side tags. Let’s see them in detail:

Tag Title: is by far the most important on-site element. This is the title that appears in SERP and the first element that Google uses to understand what the page in question is about. Here we must insert the main keyword for which we want to place the page. The title doesn’t have to be too long, you typically refer to 60 characters, but what matters is more pixels (Google should be prevented from trunking it in SERP). Next to the main keyword, the title should also be written with a “marketing cut” (it should entice you to click towards the page).

Meta Description: This does not have a direct SEO-side value, but is particularly important on the CTR front. The Meta description should synthesize the content of the page and entice you to click. Very useful to enter the reference keywords here too, to create a better match with the title and content of the page. As for the length, the reference is up to about 160 characters, but even here as with the title, it has more of a pixel discourse.

URLs: Page URLs should also be optimized. try to put the main keyword in the URL. The URL is also an additional useful “space” where you can enter important SEO-side keywords. It should be kept as short as possible, also for issues related to sharing and the “most pleasant” visual aspect.

Headings: H1, H2, H3, etc. are all HTML elements that help organize the text and communicate to the search engine the relevance of the various sub-topics. These are also spaces that should be filled with keywords related to the main one.

Images: Images should also be optimized in the textual content. It refers in detail to the name of the image file (it should be talking like URLs), image title, and especially text. The latter is the main attribute that the search engine uses to index an image in its vertical engine (Google Images for example). Alt-text is another useful element for inserting keywords but trying to avoid forcing.

Internal links: Internal links are a particularly powerful SEO approach. They allow you to push the spider towards visiting other pages/sections of your eCommerce. Also, by using anchor text with useful keywords, they can help with positioning.

• The importance of original content

The Top Digital Marketing Company in the USA is focusing more on Contents. Content is a very necessary part of an e-commerce site, many wells establish e-commerce platforms specifically concentrate on the content very seriously. But it’s really hard to optimize the content when it comes to e-commerce. Because in ecommerce site there are thousands of products and most of them are similar. So many e-commerce sites use the same content in all the product pages which is consider as duplicate content for search englines. But from an SEO point of view, it is a wrong practice.

Professional SEO experts in India say each product, as far as possible, should have specific tags and optimized content. The card of a product is not only a fundamental SEO side but also from the point of view of conversion (so the accommodation work is worth it).

The positioning of eCommerce also does not only concern the categories, in many cases, but even individual products can also intercept searches, so you must take care of its optimization.

• Link building

SEO positioning is based on two related aspects: on-site optimization and off-site part. The latter is still largely focused on the ability to attract inbound links(backlinks).

Link building is a particularly thorny aspect. Google’s guide guides, for example, “condemn” obtaining any incoming link that is not natural. On the other hand, natural links on the web are certainly not the majority.

The search for links that point towards your eCommerce must be managed much more carefully than in the past. Above all, the Penguin update has made the search engine more ade skidded at identifying patterns that testify to artificial link building practices.

• Ok SEO, but don’t forget the Brand

You have optimized your SEO for eCommerce, both on-site and from a link building point of view. Maybe, after a full-bodied investment, you’ve also achieved the coveted placement for keywords related to your specific business. The site generates visits and great traffic metrics.

But there are no sales. Because?

The one described is a possibility that is not unusual at all. The reason is to be researched on the marketing side in general. The purpose of SEO – it could also be a definition – is to convey targeted traffic to a website, through organic search engine research.

Once the site is positioned and generates traffic (in target, therefore it has also worked well on the choice of keywords), SEO has achieved its goal. The conversion, however, requires a “more” that is related to marketing and often to the brand.

Without bothering the comparison with Giants like Amazon, in the web arena, you find ourselves competing with other online stores, some of which are authoritative in your reference niche. For this reason, there are business plans that help entrepreneurs to make a local mind about the product/service that you go to bring to the market.

Finding a niche discovered or not fully covered – not only at the level of the product itself but also of perception of how it looks – represents a winning strategy in the medium to long term.

Working on your brand, making it known, and growing to become one of the references in the specific niche, while on the one hand, it is a long road, on the other, it would seem the only winner in today’s crowded and competitive world.

Ultimately, the meeting between SEO and a brand strategy enshrines the success of an eCommerce, laying the foundations of a solid and also durable business over time.

Hope all this information helpful for you for more information on it you must contact the best SEO experts in India now!